Competition pattern and market scale prediction of vacuum insulated thermos stainless steel cup industry
Market Competition Pattern of Vacuum Insulated thermos Stainless Steel Cups and Bottles in China
In recent years, the per capita possession of vacuum stainless steel cups in developed countries and regions has reached 0.37-0.65, while the per capita possession of vacuum stainless steel cups in China is only 0.12. With the improvement of per capita income level and the continuous advancement of urbanization, the domestic market of vacuum stainless steel insulating cups has not been developed. There is tremendous room for growth.
Domestic competition pattern is mainly reflected in the competition of foreign OEM, ODM orders and domestic consumer market. Domestic vacuum stainless steel bottle products are mainly divided into high, medium and low-end three levels. High-end products are mainly occupied by internationally renowned brand products. Domestic manufacturers have not yet formed direct competition with internationally renowned brand companies, mainly reflected by OEM, ODM business cooperation. Mid-end products are mainly dominated by leading domestic brands and mainly distributed in economically developed cities and regions. Low-end products are mainly produced by small-scale enterprises and distributed in underdeveloped areas.
High-end products: For domestic high-end consumer groups, prices are generally high, consumption is small, the market is mostly occupied by international well-known brands such as "Dieter", "Tiger Brand", "Impression" and other brand products, foreign brands in the domestic market sales share is low, basically maintained at about 3%, domestic production enterprises and above. It is stated that the international well-known brands have not yet formed a direct competitive relationship, which is mainly manifested in the business cooperation between OEM and ODM modes.
Mid-end products: high cost performance, the market is dominated by leading domestic brands such as Halls, Xianglong, Xiongtai, Sibao, etc. The market share of the top five vacuum stainless steel cup and bottle manufacturers is more than 20%, mainly distributed in economically developed cities and regions. Market competition is mainly reflected in product quality, function, style, sales channels, cost control and so on. Some leading domestic enterprises have accumulated abundant experience in product manufacturing and design by cooperating with foreign brands in OEM and ODM. On this basis, they have achieved domestic sales by improving product quality, improving product design level, expanding product functions, strengthening marketing network construction and enhancing added value of products. Rapid expansion of scale.
Low-end products: usually produced by small-scale enterprises in the industry, the consumer market is mostly distributed in small and medium-sized cities and rural areas in underdeveloped areas. Limited by capital and technology, such enterprises have a single product variety, low quality, lack of brand influence and R&D and design capabilities, and low prices, which make it difficult for them to enter the mid-end market. Low-end market competition is fierce, mostly for price competition.
Market Scale Forecast
With the development of economy, the consumption level of residents is getting higher and higher, and the consumption of daily necessities will continue to increase. As an indispensable daily necessities of people, drinking cups will have larger and larger market capacity in the future. In 2017, the domestic market of cups made of various materials in China has reached 73 billion yuan. In the future, with the improvement of people's living standard and consumption level in China, the demand for cups will gradually increase. In addition, the development of downstream household, office, students, and outdoor, catering and other industries will have different demands for stainless steel cups. It is estimated that by 2022, China's cup market will reach 134 billion yuan.